Privacy Policy
Last Updated: January 1, 2026
1. Introduction
North Point Advisors Inc. ("we," "our," or "us") is committed to protecting your privacy.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information
when you use our website and services.
By using our services, you agree to the collection and use of information in accordance
with this policy.
2. Information We Collect
2.1 Personal Information
We collect the following personal information:
- Name and contact information (email address, phone number)
- Company name and professional role
- Assessment responses and results
- Communication preferences
2.2 Automatically Collected Information
We automatically collect certain information when you visit our website:
- IP address and browser type
- Device information and operating system
- Pages visited and time spent on pages
- Referring website and search terms
- Cookies and similar tracking technologies
2.3 Analytics Data
We use Google Analytics 4 to understand how visitors interact with our website.
This includes anonymized data about user behavior, traffic sources, and engagement metrics.
3. How We Use Your Information
We use the collected information for the following purposes:
- Providing and delivering our services
- Communicating with you about your inquiries
- Improving our services and developing new features
- Analyzing usage trends and optimizing user experience
- Sending marketing communications (with your consent)
- Complying with legal obligations
4. Cookies and Tracking Technologies
4.1 Types of Cookies We Use
- Necessary Cookies: Essential for website functionality
- Analytics Cookies: Help us understand how visitors use our site (Google Analytics)
- Marketing Cookies: Track visitors across websites for advertising purposes
4.2 Cookie Consent
We comply with GDPR and other privacy regulations by obtaining your consent before
placing non-essential cookies on your device. You can manage your cookie preferences
at any time through our cookie consent banner.
4.3 Do Not Track
We honor Do Not Track signals and do not track, plant cookies, or use advertising
when a Do Not Track browser mechanism is in place.
5. How We Share Your Information
We may share your information with:
- Service Providers: Third parties who perform services on our behalf
(email delivery, analytics, payment processing)
- Business Partners: With your consent, for joint service delivery
- Legal Requirements: When required by law or to protect our rights
- Business Transfers: In connection with a merger, acquisition, or sale of assets
We do not sell your personal information to third parties.
6. Data Security
We implement appropriate technical and organizational security measures to protect your
personal information against unauthorized access, alteration, disclosure, or destruction.
These measures include:
- Encryption of data in transit and at rest
- Secure authentication and access controls
- Regular security assessments and updates
- Employee training on data protection
However, no method of transmission over the Internet is 100% secure, and we cannot
guarantee absolute security.
7. Your Privacy Rights
Depending on your location, you may have the following rights:
- Access: Request access to your personal information
- Correction: Request correction of inaccurate or incomplete data
- Deletion: Request deletion of your personal information
- Objection: Object to processing of your personal information
- Restriction: Request restriction of processing
- Portability: Request transfer of your data to another service
- Withdraw Consent: Withdraw consent for data processing at any time
To exercise these rights, please contact us at
privacy@northpointadvisorsinc.com